Editorial policy

Content last reviewed 2026-05-15.

BabyBerry is a Your-Money-or-Your-Life (YMYL) product: people read what we write at vulnerable moments. This page explains how we decide what to publish, who reviews it, and how we correct mistakes.

Our principles

We write in plain language. We name a real human or organisation behind every substantive claim. We do not use prescriptive medical verbs ("treat", "diagnose", "cure", "screen") and we do not say "safe" or "doctor-approved" without a named, verifiable source. Where the evidence is uncertain, we say so. Where a reader needs a clinician, we say so loudly.

Sources we lean on

For general pregnancy information, we draw on guidance from public-health bodies — including the World Health Organization, the American College of Obstetricians and Gynecologists (ACOG), the UK National Health Service (NHS), the National Institute for Health and Care Excellence (NICE), and the Hong Kong Department of Health's Family Health Service. When a page makes a specific claim, we link to the primary source on that page itself, not only here.

How content is reviewed

Every substantive content page is reviewed before publication by two members of the BabyBerry team, and dated with a "Last reviewed" line. When a page contains claims that benefit from clinical scrutiny, we engage a named, credentialed reviewer — at that point the reviewer's name, role, credentials, and review date appear on the page itself. We do not publish anonymous "medical reviewer" badges.

How we use AI

BabyBerry's in-app companion is an AI assistant. It gives general information and consistently points users back to their healthcare provider for decisions that matter. We disclose this on every AI surface inside the app and across this site. AI does not write our editorial pages: humans on our team draft them, and humans on our team review them.

When we update

We re-read every content page on a rolling annual schedule, and any time we become aware of new guidance from a body we cite. The footer of each page carries a "Content last reviewed" date that reflects the last meaningful pass.

Corrections

If you find a factual error, please email contact@seedflowhk.com with the page URL and what we got wrong. We will reply, fix the page, and (for substantive corrections) add a dated note at the bottom of the page describing what changed.

Corrections inbox: contact@seedflowhk.com

Translations

BabyBerry is published in English, Simplified Chinese, Traditional Chinese, French, and Japanese. Translations are written and reviewed by humans on our team — we do not auto-translate user-facing copy. When a non-English page has not yet been fully localised by a native speaker, we link back to the English version and say so on the page.